SALTWATER STUDIO

Design Services

FUELED BY SALTWATER, SUNSHINE & STRATEGY.

Creating Meaningful
Brand Identities That Last

Partnering with Saltwater Co. means more than just getting a logo—it’s about building a brand identity that truly reflects your business. I design modern, minimalist branding that feels authentic, enduring, and uniquely yours.

With over 18 years of experience in graphic design and branding, I’ve had the opportunity to collaborate with a wide range of clients—from startups to global tech companies—crafting everything from bold brand identities to large-scale marketing campaigns. I’ve led creative teams, built brands from the ground up, and designed countless materials including websites, ebooks, infographics, trade show signage, and more.

My background spans agency, in-house, and freelance work, giving me a unique perspective on design challenges and how to create visuals that not only look good—but work hard. I specialize in bringing brands and ideas to life through thoughtful design and visual storytelling. Whether it's a web banner or a full brand identity, I bring a creative, collaborative, and detail-oriented approach to everything I do.

Branding Packages

BRAND IDENTITY PACKAGE

01 The Essentials

Perfect for: Startups who need a solid visual identity. This package includes a custom logo suite and a brand style board, ensuring consistency across all your content.

2-3 weeks

Investment options starting at $4,000

Deliverables:

Custom logo design
Curated brand color palette
Brand fonts and typography
Moodboard + visual direction

BRAND IDENTITY PACKAGE

02 Brand + Web

Perfect for: Businesses ready to launch online with a polished, professional look. It’s time to level up your brand with a cohesive visual identity that grows with you. This package includes everything from logo variations, custom color palettes, and typography to a detailed brand style guide. Plus, you’ll get a custom-designed, 3-page Wix website that brings your brand to life and sets you up for success online.

Deliverables:

Everything in package 1, plus:
Detailed brand style guide
3 custom-designed pages on Wix
Layout and flow guidance
Mobile-responsive design
Basic SEO setup

4-5 weeks

Investment options starting at $8,000

BRAND IDENTITY PACKAGE

03 The Full Kickstart

Perfect for: New businesses starting from scratch.
This package goes beyond design—it's your business launch partner. We’ll start with a deep-dive brand discovery session to uncover your mission, values, and vibe. From there, we’ll help you develop a memorable name, craft your brand voice and messaging, and shape the story behind your brand. You’ll walk away with a strong foundation, a full brand identity, a custom website, and a clear roadmap for launch.

5-8 weeks

Investment options starting at $11,000

Deliverables:

Everything in package 2, plus:
Brand discovery + strategy session
Business name brainstorming + final name guidance
Brand story, tone of voice, and messaging guide
Launch checklist and go-live support
Creative direction guide (great for future content, visuals, and social)

Need a little more? Go beyond the basics.

Saltwater Co. delivers graphic design that’s both stylish and strategic, and work as hard as you do. Whether you need marketing materials, packaging, digital assets, or custom illustrations, I create designs that are fresh, modern, and effortlessly cool—just like your brand.

The Finishing Touches

GO BEYOND THE BASICS

Print & Digital Design

Whether you're planning a full brand rollout or want to elevate your customer experience, I offer add-on and retained services options to help you show up like a pro—online and off. These extras are designed to create a seamless, standout brand presence across every touchpoint.

1-3 weeks

Pricing is customized based on the scope of each project.

Available add-ons:

Branded collateral design (business cards, brochures, menus, signage, etc.)
Social media assets (Instagram templates, launch graphics, highlight covers)
Packaging design
Custom print or digital marketing materials (files only)

KELLY HURLEY PHOTOGRAPHY

Brand Photography Session

Your brand visuals don’t stop at a logo—and nothing brings your story to life like beautiful, intentional photography. That’s why we’ve partnered with Kelly Hurley Photography!

Kelly specializes in natural light photography with a lifestyle approach, making her the perfect match for businesses, creatives, and entrepreneurs who want images that feel fresh, authentic, and uniquely them.

Photo branding includes: