The Salty Edit.

Welcome to Behind the Brand Over the past couple of years, I've had the privilege of working with so many incredible clients, from local businesses here on the South Shore to companies across the country. Every project has its own story, and while you've seen many of the finished logos and branding projects on Instagram, I realized I haven't shared much about what happens behind the scenes. So, welcome to Behind the Brand. This new series is a closer look at the people, inspi

I love switching up my closet for spring, but with a small space and a budget to stick to, buying new pieces all the time just isn’t realistic. This is how I refresh my wardrobe each month without the clutter or the commitment.

There’s something about the ocean: endless blue waves, salty air, and sun-kissed skin. When Hailey and I pack up for a beach day, one...

This was the summer I walked away from my creative director role and finally bet on myself. No commute. No endless meetings. No missing...

Every August, the full moon has a name — and this one will always have my heart. The Sturgeon Moon . It actually peaked early this...

Two thousand of you. TWO. THOUSAND. That’s a whole lot of salty souls hanging out with me, scrolling through waves, shells, après beach...

Yesterday marked the 24th annual New England Longboard Classic at Nantasket Beach in Hull, MA—and what a perfect day it was. It was...

There’s something undeniably magical about a full moon rising over the ocean—and this month, we’re in for a sweet one. June’s full moon...

When I was growing up, The Quarterdeck was the place to go. The second the school year ended, my friends and I would ride our bikes down...

I grew up in Scituate, Massachusetts—a small beach town on the South Shore where summer meant salt in your hair, sand in your car, and...